Interpretivism

Introduction
Interpretivism is one of the two main approaches to sociology. Interpretivism assumes that there is no objective truth in society, as each individual holds his or her own norms and values and act accordingly. Social action theories are based on interpretivism; they aim to understand the society by uncovering the meanings held by different individuals and social groups and investigating why these meanings were formed.

Interpretivism is often considered to be the opposite of positivism; research conducted with the interpretivist approach often rely on qualitative data.

Key sociologists
Max Weber